26 January 2018

Lux

Lux soap is now a global brand developed by Unilever, but it started as 'Sunlight Flakes' laundry soap in 1899. A year later, the name changed to 'Lux', the Latin word for 'light' and suggestive of 'luxury'. In 1925, it became the first mass-market toilet soap in the world. Since then, the brand concentrated on building its association with the increasingly popular film world, focusing more on film stars and their roles rather than on the product. In 1929, advertising featured 26 of the biggest female stars of the day, creating a huge impact among the filmgoers. Another example is this series of German film star collectors cards, produced in the 1950s with stars of the German cinema. These collectors cards have a printed autograph and are a bit smaller than normal postcards.

Lilli Palmer
Lilli Palmer. German collectors card by Lux.

Johannes Heesters
Johannes Heesters. German collectors card by Lux.

Nadja Tiller
Nadja Tiller. German collectors card by Lux.

O.W. Fischer
O.W. Fischer. German collectors card by Lux.

Nadja Tiller
Nadja Tiller. German collectors card by Lux.

Liselotte Pulver
Liselotte Pulver. German collectors card by Lux.

Heinz Rühmann
Heinz Rühmann. German collectors card by Lux.

Marianne Hold
Marianne Hold. German collectors card by Lux.

Gustav Fröhlich
Gustav Fröhlich. German collectors card by Lux.

Sonja Ziemann
Sonja Ziemann. German collectors card by Lux.

Germaine Damar
Germaine Damar. German collectors card by Lux.

Hardy Krüger
Hardy Krüger. German collectors card by Lux.

Marianne Koch
Marianne Koch. German collectors card by Lux.

Jester Naefe
Jester Naefe. German collectors card by Lux.

Source: Wikipedia.

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